Medical Negligence and Malpractice Essay Example | Topics and Well Written Essays - 3000 words

Medical Negligence and Malpractice - Essay Example Personal cases of medical professionals will also be discussed where they reveal the true face of pharmaceutical industry in addition to the existing laws against such practice. Finally suggestions and recommendations will be made to effectively handle such problems. According to the Canadian Bar Association (2010), Medical professionals are under strict legal binding to provide their patients with the best care and treatment possible. Rule no. 3A of Medical Duty states that it is a duty of any medical professional as he/she legally owes proper care to the patient (Khan, et al 2002, p.71). They may completely refuse to undertake any given case due to any reason, personal or other. Once they accept any patient, they are bound to providing proper medical treatment. As Keir et al (2007, p.33), providing detailed and the best possible care to their patients is what actually constitutes proper and efficient practice of medicine. If in case the professional fails to deliver the kind of ser vice that would be given in any normal circumstances then it is referred to as Medical Negligence (Barnes, 2001, p.113). In such a case, if the patient suffers an injury due to the doctor’s negligence of medical professional, then the patient reserves the right to sue the medical professional against medical malpractice (Bardale 2011, p.23) In the recent times of capitalism, pharmacies are also not left behind in the rat race of increasing profits (Gad, 2009, 04). Following table gives the evidence Table: Top 25 Drug Companies by Sale (2006) According to Rat h (2003, p.50), pharmaceutical industry is now striving to driving its forces to increase the sale of its product rather than achieving its main motive of curing the diseases in the world. The ultimate aim to innovate new medicines is only to relieve symptoms of any disease, not to eradicate it. Eradicating and eliminating any disease through thoughtful research in the field of medicine would mean destroying the chance to earn millions of dollars in form of prescriptions. For this purpose, new breakthrough and advancement in the field of curing any disease are suppressed and do not get the kind of attention it deserves. This suppression is the reason why many fatal diseases are still incurable. In order to boost sales, pharmaceutical companies are deliberately holding back information which the public has every right to know like the common side effects and risks to other organs of the body.(Company, 2002, p. 326) The real face of drug companies (Luisa, 2011) shares the experiences of Gwen Olsen, who used to belong the same industry. Gwen states the frightening and alarming truth about this industry which has become extremely corrupt, running only after the financial gain rather than medicating its patients. Olsen (2009, p. 09) even states that as a Medical Sales Representative, she was trained by the company to give misinformation to doctors and medical professionals about the medicines her company produced. It has just become a game of money where disease seasons are awaited and KPIs matter more than empathy towards curing their patients. Agell (2004) talks about her personal experience with the viciousness of pharmaceutical industry. She had the honor of spending about twenty years of her life for â€Å"

W7Q Essay Example | Topics and Well Written Essays - 1000 words

W7Q - Essay Example 260). In organizational development, managers are more focused on developing unique patterns of behavior and culture that could effectively solve organizational problems within the internal and external business environment. Normally, this can be done with the use of good leadership skills. Since managers are made responsible in aligning organizational culture and behavior in accordance to the business goals and objectives, it is safe to conclude that both managerial efficiency and effectiveness can be accomplished in organizational development. It is possible for manager to be efficient but not effective in terms of achieving the business goal. In general, there is a significant relationship between organizational work environment and musculoskeletal disorders such that a poor working environment like having insufficient lighting or the presence of excessive noise pollution could also lead to stressful working condition (Gershon et al., 2007). In relation to this example, a manager may be efficient in terms of his work attendance or the ability to communicate well with employees but not able to meet the business goal of increasing the production output There are many ways in which a business organization can evaluate the transformation of– and organizational effect which could result from organizational change. Depending on the main purpose of the evaluation, managers can choose between internal and external auditing or by conducting internal survey to obtain feedback directly from employees. One of the best ways is to conduct organizational audits. Basically, the result of organizational auditing can be used as a bench mark when developing and implementing a cultural change plan (Gershon, 2010). Since managers will have a base line in measuring or evaluating the success or failure of a significant organizational

Strategies to Maximise Shareholder Value

Strategies to Maximise Shareholder Value Introduction Firms may have different objectives to achieve. However in theory, a firm should set its objectives to increase its value for its owners. Shareholders are the owners of a firm. Therefore according to theory maximising shareholders wealth is the fundamental objective of a firm. (Watson Head –Corporate Finance principles and practice 2007) Investors generally expect to earn satisfactory returns on their investments as they require increasing the value of their investments as much as possible. This is usually determined by dividend payout and or capital gains by increasing the market value of the share price. The managers of the company act on behalf of the investors, such as operating day to day activities and making decisions within the business. In another way they do have the control of the business entity. However, firms may have other objectives to achieve such as maximising of profits, growth and increasing its markets share. When achieving these objectives of a firm, conflicts may arise as a result of ownership and control. Managers may make their decisions on their own interests rather than achieving investors wealth. Discussing the investor related goals as described earlier, in theory behaviour of management should be consistent towards maximising shareholders wealth, enhancing the value of the business (Basely Brigham- Essentials of Managerial Finance).Value of the business is measured by valuing firms price of shares. Its essential to consider maximising of stock prices, and its impact to the investors and the economy as a whole simultaneously. Maximising profits is also an objective of a firm. It is determined by maximising the firms net profits. It is also can be described as a short term objective whilst maximising the value of the company is a long term objective for a firm (Financial Management –Kaplan Publishers 2009). Therefore it is not necessary, maximising profits as maximising shareholders wealth because there are number of potential problems can be occurred adapting to an objective of profit maximisation. It will be discussed in the latter part of the report. Earnings per share (EPS) is one of the main indicators of the firms profitability and it is a broadly used method measuring firms success, as it is determined return to equity in theory(Financial Management – Kaplan Publishers 2009).However, EPS doesnt expose the firms wealth since it is determined by using firms net profits. Therefore EPS is also exist the same criticism as profit maximisation above which will be discussing in the later part of the report. During the past ten years have seen a much greater emphasis on investor related goals. The conflict of ownership and control can be recognised as one of the significant causes which were affected investors and the world economy in the past ten years. The corporate scandals such as Enron, Maxwell and World com which occurred recent past had been lost investors confidence towards capital markets. Therefore its essential to consider the ethical behaviour and social responsibilities towards shareholder wealth maximisation simultaneously. It can also be said the institutional investors such as insurance companies and pension funds had also made a significant influence on investor related goals in the recent past. Review of Literature OBJECTIVE OF PROFIT MAXIMISATION According to Watson and Head 2007, whilst individuals manage their own cash flows, the financial manager involves in managing cash flows on behalf of the company, and its owners. In a firm financial management is concerned with taking decisions in three key areas which are financing, investing and dividend policy. Watson and Head also mentioned, shareholders wealth maximisation as the primary objective of the firm and at the same time the existence of other stakeholder groups such as creditors, employees, customers and community are also affected when adapting to a corporate goal. â€Å"However the firm may adopt one or several objectives in short term whilst its pursued the objective of shareholders wealth maximisation in long term†(Basely and Brigham; Essentials of Managerial Finance). Therefore it is essential to be considered the other possible objectives in short term as well as long term simultaneously. Reviewing one of the main objectives of profit maximisation, a classic article of Milton Friedman in the New York Times magazine 1970â€Å"The social Responsibility of Business is to Increase its profits† (Poitras, Geoffrey 1994). Considering classical views of Friedman (1970), Grant (1991), and Danley(1991), Geoffrey analysed the connection between shareholders wealth maximisation and profit maximisation, as an foundation for establishing an ethical analysis for shareholders wealth maximisation. However, Friedman had a moderate view later relating to the concept of profit maximisation towards social responsibilities. (Pradip N Khandwalla, Management paradigms beyond profit maximisation 2004) While there were similarities between these two objectives, Solomon; 1963, chp.2 highlighted the inconsistencies in his classic article (Poitras, Geoffrey 1994). Considering the above views from different authors, Geoffreys suggestion was â€Å"Even though there are significant consistencies between these two goals, the goal of profit maximisation has designed for the traditional microeconomic environment and for the firms which do not have the conflict of ownership and control. It is also assumed that its applied for the environment where there was no uncertainty and no stock issues†( Poitras, Geoffrey, 1994). According to Keown, Martin and Petty, 2008; Lasher 2008; Ross Westerfield, and Jordan; 2008, â€Å"Managers are encouraged to maximise its current stock prices by the shareholder theory, therefore the criticisms are understandable†. This approach determines the existence of agency problem towards incentive schemes, as incentives are rewarded with the continuous growth of share price and leads to an unethical behaviour of managers, towards manipulating the firms current stock prices (Daniel, Heck Shaffer). CONFLICT OF OWNERSHIP AND CONTROL The conflict of ownership and control was first identified by Adam Smith (RBS Review 1937) and he suggested that the Director cannot protect the other peoples money with the same way that he protects his money (Tony Howell; Shareholder ship model versus Stakeholder ship model). Its also mentioned in Tony and Howells article, that the separation of ownership and control make a significant influence for corporate behaviour and its deeply discussed by Berle and Means (1932). But La Porta et al. (1999) argued against Berle and Means, and he suggested â€Å"its different from the large corporations, because the shareholders of large corporations involved in corporate governance actively where managers are unaccountable† (Tony and Howell; shareholder ship model versus Stakeholder ship model). Winch (1971) suggested the goal of profit maximisation is consistent with the ethical theory of utilitarianism whilst allocating resources under different circumstances. (Poitras, Geoffrey 1994). Having considered Winchs suggestion related to the utilitarian theory and profit maximisation, Geoffreys   (1994) view was that, inter temporal behaviour is important   for firms and efficient investment has a significant affect towards maximising of profits as a result of uncertain future cash flows. It is also discussed the potential conflict of ownership and control. Therefore Geoffrey (1994) suggested the separation of ownership, the decision makers (managers) and owners (shareholders) are involved to the corporate structure. SHAREHOLDERS Vs STAKEHOLDERS Even though most of the economists and authors acknowledge the theory of shareholder wealth maximisation (Berle and Means, 1932; Friedman, 1962), other authors argued the criticisms of shareholder wealth maximisation. They argued that Shareholder Theory encourages the managers to make short term decisions and behave unethically as a result of the influence of the other stakeholders. According to Smith (2003) believed â€Å"Shareholder theory is prepared to maximise short term objectives at the expense of long term goals† (Daniel, Heck Shaffer; Journal of Applied Finance; winter 2008). However Daniel, Heck and Shaffer analysed the reasons for the criticism and the misguidance of the shareholders theory in their article about shareholder theory, â€Å"How Opponents and Proponents Both Get it Wrong?† The misguidance has been occurred as a result of pursuing a long term objective in shareholder theory. Managers should maximise the future cash flows and its important to con sider the stakeholders accordingly (Jensen, 2002; Sundaram and Inkpen, 2004a). According to Freeman (1984) a firm should consider both shareholders and stakeholders when making their business decisions. However Daniel, Heck and Shaffer describes that the stakeholder theory determines the same criticism as short term behaviour but the shareholder theory has got the protection for both shareholders and stakeholders in the long run. â€Å"Therefore stakeholder theory is not predominant to shareholder theory†. Daniel, Heck and Shaffer suggested the expected future cash flows to analyse the above scenario and they argued that its essential to undertake all the positive NPV projects to maximise shareholders wealth analysing towards maximising current stock price. If there was a goal of increasing of current share price, managers who are rewarded by incentives may attempt to boost the stock price of the firm. However Jenson (2005) and Danielson and press (2006) argued â€Å"the eff ort to increase or maintain the stock prices by management could be destroyed the long term values of the firm by manipulation, unethical behaviour, delaying NPV positive projects, reducing or not spending on research and development.† Jenson has taken Enron as an example for explaining the above scenario. The management of Enron had hidden their debts through off balance sheet activities and by manipulating the company accounts (Daniel, Heck and Shaffer). Therefore Daniel, Heck and Shaffer suggested that its essential to design strategies which are consistent with the objective of increasing future cash flows rather than adopting an objective of increasing of current stock price to maximise the wealth of shareholders. Freeman, Wicks and Parmar (2004) argued that â€Å"all the recent business scandals are oriented toward ever increasing shareholder value at the expense of other stakeholders† (Poitras, Jefforey; 1994) After a number of high profile firms collapsed i:e: Enron, WorldCom and Arthur Anderson in US and Maxwell, Polly Peck, BCCI, Barings bank in UK, its been determined the requirement of a good Corporate Governance (Tony Howell; the shareholder ship model versus stakeholder ship model). According to Tony Howell, Corporate Governance has been growing for the past 25 years and the foundation for Corporate Governance was placed, after the introduction of Cadbury report in 1992 (UK). Omran et. al.2002; Mills, 1998; Fera, 1997 suggested â€Å"the importance of Corporate Governance as a result of the new entrance of Institutional Investors to Capital markets, Globalisation of Capital markets, increase of Stakeholder and Shareholder expectations†(Tony and Howell). Analysis According to financial management theory, its assumed that the fundamental objective for a firm is to maximise shareholders wealth (Watson Head 2007).   Analysing the suggestions and arguments towards fundamental objective, it can be seen that not only in theory but also in the real world it is essential to maximise the wealth of shareholder. Analysing the objective of profit maximisation, overriding the classical economics views by Hayek (1960) and Friedman (1970), other authors, Solomon (1963) and Geoffrey (1970) argued about the criticisms associated with the objective of maximisation of profits. The conflict of short term goal of profit maximisation and long term objective of shareholder wealth maximisation can be identified as the main conflict. If a firm adapts to an objective of profit maximisation and the managers are rewarded incentives for achieving it, the agency problem could be arise. Therefore in such a situation managers may take decisions towards their own selfish interests, rather than on shareholders. Achieving their self interest managers may reduce costs by cutting research and development costs, reducing quality control measurements, reduce advertising, using lower quality materials. At the same time the NPV positive projects could also be postponed to reduce their costs to determine more profits in s hort term. Producing low quality products, losing market share, losing customer trust on their products and finally reducing financial performance could be resulted as a result of using low cost strategies. It may lead the business towards insecure stock prices in long run. The other criticism is profit maximisation does not appraise the associated risks. Therefore managers may undertake higher NPV projects to determine higher returns. â€Å"However higher the required returns, higher the risk† (Peter Atrill; Financial Management for Decision Makers, 2008). Investing on risky projects will result future cash flow problems. However, shareholders are assumed as rational investors who provide finance for firms to invest in future projects. As rational investors they require a reasonable return for their investments. Therefore it can be suggested that objective of profit maximising is different from the wealth maximising. Even though shareholder wealth maximisation is the fundamental, firms are not being able to reject the profit perspective goals, because there are stakeholder groups who is interesting about financial activities in a firm. In addition to shareholders, Managers, Employees, Customers, Suppliers, finance providers and the community at large are included in the typical stakeholder group. Therefore its essential to take account of profit maximisation within the firm. As a result of these multiple objectives managers can easily pursue their own interest. In real world, financial statements are used to assess firms performance. However, profits are defined as profit before interest and tax, profit after interest and so on. Therefore the ratio of Earnings per Share is often used instead of profit which is calculated using the net profits and the number of shares issued. Investors usually use EPS as a measurement of valuing stock. EPS is mostly used as it contains of net income of the firm, and it is also used as an indicator measuring firms future cash flows. Although the disadvantage is EPS does not determine shareholders wealth. However, firms value should be determined by the future cash flows and the risk also need to be considered which is associated to the cash flow. However as mentioned earlier, profits does not take account of risks. I:e:â€Å"Reported profit figures such as Biotechnological companies and other new economy ventures have insignificant relationship on its stock prices† (Financial Management –Kaplan Publishers, 2009). Therefore, in the short term theres an inconsistence between profit maximisation and increase in stock prices in a firm. According to Smith (1937), Berle and Means (1932) and Geoffrey (1994) the separation of ownership is involved the corporate structure. The conflict was mostly seen during the recent past, following the corporate scandals. According to Maria and William in the article of Privatisation and the Rise of Global Capital Markets (Financial Management; winter, 2000) â€Å"The past years there was significant growth in capital markets valuation, growth in security issuance as a result of the privatisation programmes†. The impacts of share issue privatisation are increasing market liquidity, pattern of share ownership (i:e: Individual and institutional investors such as Pension funds and Insurance Companies), and increasing of number of shareholders in many countries. However, globalisation was also affected on firms activities simultaneously. Therefore the firms (i:e: Enron Maxwell), which had poor Corporate Governance had the possibility to involving in unethical activities such as creative accounting and off balance sheet finance(Financial Management, Kaplan Publishers; 2009). At the same time Directors involved in high level of corporate takeover activities, achieving their personal interest such as empire building, large remuneration packages (Financial Management, Kaplan publishers; 2009). Further analysis of Stakeholder theory and Shareholder theory by different authors, Jenson â€Å"2005) and Daniel and Press (2006) argued the criticism of stakeholder theory, whilst Daniel, Heck and Shaffer (2008) and Freeman (1984) argued the importance of both shareholder and stakeholder theory. However, it can be suggested that the stakeholders play a significant role towards increasing shareholders value. As an example to motivate employees of the firm, they should be treated in a good manner by rewarding increments, bonuses and so on. Long term employee satisfaction could drive the firm towards higher performance and the development of the business by increasing higher productivity and better quality of products. Simultaneously, building up a trust among customers and acquire and maintain the industry leadership. At the same time shareholders provide finance for firms for its working capital management and noncurrent assets for its future projects. Therefore it can be seen an inter relationship and importance of shareholders and the other stakeholders. According to Peter Atrill, (Financial Management for Decision makers , 2008)â€Å"In the early years financial management theory was mainly developed as part of accounting and the suggestions and arguments were based on casual observations rather than theoretical frame work†. But after the number of high profile firms collapsed, the requirement of corporate governance occurred. Number of committees met and discussed to improve the Corporate Governance and the main concern was the conflict between shareholders interest and managers. Enron was the seventh largest listed company in US when its collapsed in 2001 as a result of manipulation of financial statements. Its affected to shareholders, more than 20000 employees worldwide, creditors and customers (Janis Sarra; St Johns Law Review ; Enrons Repercussion in Canada). The 11 titled â€Å"Sarbanes Oxley Act 2002† CONLUSION By analysing the review of literature, it can be suggested that its essential to maximise shareholder value rather than maximising profits alone. However maximising profit is also can be defined as a performance measurement of a healthy business. Extremes of profit maximisation can also be caused unethical behaviour of management towards its shareholders and stakeholders. Although, Earnings per Share inconsistent with the long term value of shareholder, its still can be used as a performance measurement, since its got firms net profit. As a result of recent corporate scandals such as Enron, WorldCom and Arthur Anderson, shareholders and other stakeholder groups had given much emphasis on corporate behaviour. The unethical and illegal behaviour of those high profiled firms were lost investor confidence of capital markets. They identified the importance of Corporate Governance which provides the â€Å"road map† for managers to follow, pursuing different objectives towards the firm (Basley Brigham). At the same time the arrival of Sarbanes Oxley Act 2002 provided investors a much more confidence and strength towards capital markets. However, stakeholders are also important for firms. They are also treated well for the to maintain a Even there are conflicts between stakeholder theory and Shareholder theory, it‘s necessary to balance these two theories. According to Cathy Haywards article (Black – hole sums; Financial Management May 2003), during the period of May 2003 the pension funds in US and UK were in a bad condition. According to the assessment of National Association of Pension Funds, there was a drop in UK pension funds by more than  £250 million in 2002. Its being told that there were many reasons for the crisis but, the huge drop in stock market during the economic down turn 2000-2003 has mainly been affected. The pensions funds are heavily depend on the dividend payments and the stability of the equity markets, as a result of the drop in share prices the pensions funds struggled to meet their obligations. References Besley Brigham â€Å"Essentials of Managerial Finance† Daniel, Heck Shaffer Journal of Applied Finance; Fall Winter 2008 – Shareholder theory,  Ã‚   â€Å"How Opponents and Proponents Both Get it Wrong?† Denzil Watson Antony Head â€Å"Corporate Finance (electronic resource): principles and practice 2007 â€Å"Management paradigms beyond profit maximisation† – Colloquium a debate by S K Chakraboty, Verghese Kurien, Jittu Singh, Mrityunjay Athreya, Arun Maira, Anu Aga, and Anil K Gupta. Maria K. Boutchkova William L. Megginson â€Å"Privatisation and Rise of Global Capital Markets† , Financial Management;   Winter, 2000, p31-76 Peter Atrill â€Å"Financial Management for Decision Makers† 5th Edition 2008 (electronic resource) Poitras, Geoffrey â€Å"Share Holder wealth Maximisation, Business ethics and social responsibility, Journal of Business Ethics; feb 1994;13,2;ABI/INFORM Global pg125 Rebecca Stratling â€Å"The Legitamacy of Corporate Social Responsibility† ; Corporate Ownership and Control; Volume 4; Issue 4, Summer 2007 Tony Ike Nwanji, Kerry E. Howell; â€Å"A review of the two main competing models of Corporate Governance: The Shareholder ship model versus the Stakeholder ship model; Corporate Ownership and Control, Volume 5, Issue 1, Fall 2007

Nelson Mandelas Long Walk To Freedom Essay -- Nelson Mandela Long Wal

Nelson Mandela in his book, Long Walk to Freedom argues through the first five parts that a black individual must deal, coop, and grow through a society that is hindering their lives' with apartheid and suppression of their rightful land. Rolihlanla Mphakanyiswa or clan name, Madiba was born on July 18, 1918 in a simple village of Mvezo, which was not accustomed to the happenings of South Africa as a whole. His father was an respected man who led a good life, but lost it because of a dispute with the magistrate. While, his mother was a hard-working woman full of daily choirs. His childhood was full of playing games with fellow children and having fun. In school, Mandela was given his English name of Nelson. After his father's death, he moved to love with a regent, who was a well-off individual and owed Nelson's father for a previous favor. The next several years were full of schooling for Nelson. These schools opened Nelson's eyes to many things, which we will discuss later. He and t he regent's son, Justice decided to travel to Johannesburg and see what work they could find. They left on their journey without the regent's permission, but eventually escaped his power and settled down in the town. In Johannesburg, Nelson settled down in a law firm as an assistant and went to University of South Africa and Witwatersrand University to further his law education. Witswatersrand University brought many new ideas to Nelson and awakened a spirit inside of him. The next several years, Nelson met many new political friends and began his involvement in the ANC. Also during this time, he met Evelyn and they became married. Gradually Nelson's political involvement grew and his family life declined. Nelson and his good friend, Oliver Tambo opened a law firm, which took up most of Nelson's time. Evelyn mothered two of Nelson's children, but the gradually grew apart. Now, Nelson was an influential political individual and bans and jailing began to follow him around. One day, a young woman came into his life by the name of Winnie and they got married. Winnie gave birth to two more of Nelson's children. As time passed, Nelson's spirit for freedom grew more and more each day. Though his life was full of bannings and jailings, he never gave up his fight, but he knew that the south African government was becoming agitated with him and the ANC. The South African government became ... ...eid of white supremacy in South Africa. Throughout the book, I have seen Nelson's open-mindedness. Nelson always listened to communist ideas and Indian goals, eventhough he did not agree with them. Nelson faced many hardships through his struggle and this had to cause some resentment against his oppressors. But if anyone would not be bias in his writing, I would say it would be Nelson Mandela. He has showed in his book that he is great individual and that he will not let his past feeling cloud his writing. You can see his feelings in his book and that is what makes it so good, but I believe he does not hide anything from us on both sides of the stories.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, Mandela's autobiography is a brilliant book written by an incredible individual. I wish I could of read the whole book for this essay, but that was not possible. It is hard to write an essay on the first 5 parts when I know some things that happened further in the book. I did not know if I should include that information in the essay, but I did not involve it. This book helped to show the other side of the story. We always hear the victor's story and in this class we got to hear the other side of the story.

Favourite Brand Paper Essay

The brand that I identify with is tide laundry detergent. I love tide laundry detergent because there are 5 people in my house and a lot of laundry being done with Tide I am able to use less detergent for a large amount of cloths. It keeps the colors of the cloths bright and even if you have been using cheap detergent when cloths are washed with tide the colors bright. Tide also gets hard to remove stains out of cloths without having to pretreat the sting and soak cloths for a long period of times. I can also save money by using Tide because when using a less effective brand I have to pour more than the required amount to wash and the cloths deteriorate faster. When cloths deteriorate and look dull I have to spend more money to purchase cloths in a shorter amount of time. I do believe Tide Company has built a successful relationship with loyal customers because even during the recession Tide created a cheaper detergent called Tide Basic in order to accommodate its loyal customers dur ing these hard times. The company has created a Tide detergent that can be used with cold water which saves on the energy bill. Loyal Tide customer has a lot of variety to choose from which helps maintain the relationship with the brand. This brand is focused on groups of all ages because it is efficient and has been around since 1946. The Tide brand for the younger generation helps them remember home and for the older generation it is familiar and a brand they can trust. Tide has a variety of detergent product such as tide pods eliminate odor and are pre-measured, Tide ultra-stain release removes 99 percent of stains, Tide to go instant stain remover to go it’s a pen that is small and can be carried around if you get a small stain on your cloths, Tide boost duo packs it has stain removing power without any dyes or scent, Tide total care for high efficiency washers, Tide ultra clean plus downy gives same clean feeling and soft cloths, Tide cold water great cleaning and save money no hot or even warm water needed, Tide alternative bleach wash whites without the need of using bleach, Tide Free provide ge ntle on skin, Tide febreze for individuals who play sports, all of these also come in powder form for those who do not like liquid detergent. This is another reason Tide caters to all  age groups there is something for everyone. The two competitor brands Whisk and Kirkland Signature Ultra. These two detergents are numbers 2 and 3 on the list of competitor detergents which was done by ABC news. I have tried both of these brands. In my opinion these brands are good but the stain fighting power is not as effective as tide. When using tide on my chef uniform which has food and oils from cooking kitchen smell was gone. I used both brands to wash my nephews chef uniforms and they were not as effective at removing dirt, grim and most of all the smell of food. Tide has also been featured in good housekeeping magazine. It was also named one of the must steal products because in recent years there has been a surge of theft with tide detergent. In conclusion Tide laundry detergent is a brand that has been around for decades. It maintains and brightens colors. Tide also has over 15 varieties from one that can be used on sensitive skin to cold water Tide that helps save money. Tide is a trusted brand and caters to their customer’s needs. They also have helped maintain the relationship by offering a lower priced detergent when the recession affected all individuals around the world. Tide does have some competition but it does not have all the varieties or report that Tide has with their customers. References http://nymag.com/news/features/tide-detergent-drugs-2013-1/index2.html /www.nytim http:/es.com/roomfordebate/2013/01/14/why-would-drug-dealers-use-tide-as-a-currency/tide-is-the-must-steal-product-of-the-season http://www.goodhousekeeping.com/product-reviews/home-products/laundry-detergents/best-laundry-detergent#slid

Diane Arbus

Diane Arbus was originally born Diane Nemerov on March 14, 1923 to David Nemerov and Gertrude Russek Nemerov. She was the daughter of a wealthy New York businessman. Her family owned Russeks department store on Fifth Avenue, allowing Dian a pampered childhood. As a member of a prominent New York family, she grew up with a strong sense of what was â€Å"prohibited† and what was â€Å"acceptable† in high society. Diane’s world was a protected one, with little adversity; yet this very lack of adversity made her feel as thou she was living in ungrounded world.As funny and different as it may seem, the ability to have a comfortable life was somehow painful for her. An extremely shy child, she was often fearful but told no one of her scary daydreams and nightmares. From what I gather her closest relationship was with her older brother, Howard. For Jr. High School, the seventh through the twelfth grade, Arbus attended Fieldstone School in the Riverdale section of the Br onx. At Fieldstone she became interested in public spectacles, rituals, and myths; ideas, which would later influence her photography work.Here she also devoted much of her time and energy to art class sketching, painting, and clay sculpture. During this period of her life, Arbus and several of her friends began exploring the city of New York. On their own they would take the subway, getting off in unfamiliar areas, Brooklyn or the Bronx. They would go out to observe and following interesting or unusual passers. At the young age of 14 Diane met her future husband. Allan Arbus, a 19-year-old City College student who was employed in the art department at Russeks, her father’s store. They say it was love at first sight for the young happy couple.Her parents obviously disapproved, as he was not of the same wealth class. However their disapproval only served to heighten Diane's conviction to marry him. Diane saw in marriage a way to escape from all that was restricting and oppress ive in her family life. In many ways, Allan represented the freedom she had been searching for. They were married, on April 10, 1941, with only their immediate families present. At the start of their new lives, to ease financial burdens her husband Allan supplemented his income by working as a salesman and also by doing some fashion photography.Diane Arbus soon became his assistant. World War II came and Allan was sent to a photography school near Fort Monmouth, New Jersey. Soon after Arbus relocated to nearby, Red Bank, and set up a darkroom in their bathroom. As a way to learn Allan taught her everything he was learning in school. May of 1944 came and Allan was transferred to another photography school in Astoria, Queens. By this time Diane was pregnant. She was having their first child, Doon Arbus, who was born April 3, 1945. During the 1940s however, Arbus briefly studied under photographer Berenice Abbott.Learning all she could about photography she and her, husband teamed up a s fashion photographers. Their first customer was her father’s business, Russeks. They were first published in the magazine May 1947 issue of Glamour. This would mark the beginning of a long association with (Conde Nast publishing) firm. Their forte was shooting models in motion. For some reason, the Arbuse’s despised the shallowness of the fashion and the magazine industry. Working in the fashion industry with all the glamour and glitz brought her lots of stress. During this period her only real joy was photographing friends and relatives.She would often wear a camera around her neck at friend and family events. On April 16, 1954, Diane became a mother for the second time. She gave birth to her second daughter, Army Arbus. Now in addition to her fashion work she was also photographing children. She would go out to Spanish Harlem in New York to photograph stranger’s children. In the 1950s she also found herself increasingly attracted to nontraditional people, pe ople on the fringes of normal society. This new avenue provided a release from the oppression felt in the fashion world.During this time of her life she also suffered from recurring bouts of depression. Due to her mental state in 1957 the couple decided to make a drastic change. He would continue to run their fashion studio, leaving her free to find and photographic subjects of her own choosing. Diane began attended Alexey Brodovitch's workshops at a New School. However Arbus found herself drawn to the work of photographs like (Weegee) Arthur Fellig, Louis Faurer, Robert Frank and, especially to the unusual pictures of Lisette Model. In 1958 Arbus enrolled in a class, Model was offering at a New School.It was during this period Diane decided, what she really wanted to pursue photographing â€Å"the different. † She saw her camera as a sort of all access pass, that allowed her to be curious, nosy, and to explore the lives of others. Gradually she overcame her shyness. She enjo yed the ability of going where she never gone before as she did as young child. She would enter the lives and homes of others and confronted that which she had never had in her own overprotected childhood. Her teacher Model taught her to be specific, that if you pay close scrutiny to reality it produces something fantastic.In her early projects, she undertook photographing what she referred to as â€Å"freaks. † She responded to them with a mixture of shame and understanding. For some reason she always identified with her subjects â€Å" the freaks† in a personal way. You could refer to Arbus' â€Å"specific subject matter† as â€Å"freaks, homosexuals, lesbians, cripples, sick people, dying people, and even dead people. † Like Weegee instead of looking away from such people, as do most of us, she looked directly at these individuals, treating them as a serious part of humanity.As a result, they opened their arms to her as one of their own making her work original and unique. In1960, When Arbus and her husband separated, her work became increasingly independent. During that period she began her series of circus images, photographing midget clowns, tattooed men, and sideshow freaks. Diane was frequently seen at Hubert’s Freak Museum at Broadway and 42nd Street, fascinated by the figures she saw. To build a repot she returned again and again until her subjects knew and felt comfortable around her. She also frequented the Times Square area, getting to know the thugs and bag ladies.Arbus’s style, was to pose her subjects, them looking directly into the camera, just as she looked directly at them. For her, the freaks were always more important than the picture. She said, â€Å"I don't like to arrange things; I arrange myself. † She was a firm believer that there were things in life everyone overlooked and no one would ever see, unless she photographed it. In the early 1960s Arbus began to photograph, nudists. She vis ited nudist camps in New Jersey and Pennsylvania, were she agreed to take her clothing off in order to be allowed to stay with them.This period was particularly productive for her, 1962 to 1964. It was during this period Arbus' won her first Guggenheim fellowship for a project on â€Å"American rites, manners, and customs†. Of Arbus' pictures three were shown in John Szarkowski's 1965 show at the MOMA, (Museum of Modern Art) â€Å"Recent Acquisitions†. There were two from her series on nudists and one of two female impersonators back stage. These honest images shocked and often repelled Viewers. Later her work was included, along with that of Lee Friedlander and Garry Winogrand, in Szarkowski's â€Å"New Documents urvey of 1967)† exhibition at the MOMA. The show, which opened March 6, marked the pinnacle of her career while she lived. It included some 30 examples of her work. Critics called her â€Å"the wizard of odds. â€Å", â€Å"the peeping Tom in all of us. † From 1966 on Arbus struggled with bouts of hepatitis, which often left her extremely depressed. In 1969, Allan Arbus, her life long partner, formally divorced her leaving her devastated. He married Mariclare Costello soon after the divorce. To cope with this difficult period Arbus photographed many influential figures of the 1960s: F.Lee Bailey, Jacqueline Susann, Coretta Scott King. Diane Arbus committed suicide in her New York apartment on July 26, 1971. In 1972, a year after she committed suicide, Arbus became the first American photographer to have photographs displayed at the Venice Biennale. Her show broke the attendance record set by the Edward Steichen's noted 1955 photographic exhibit Family Of Men which did include a photograph by the Arbuses of a father and son reading a newspaper, Millions of people viewed traveling exhibitions of her work in 1972-1979.In 2003-2006, Arbus and her work were the subjects of a another major traveling exhibition, Diane Arbus Rev elations. In 2006, the motion picture Fur, starring Nicole Kidman as Arbus, presented a fictional version of her life story. To this day her work continues to draw discushions and provoked controversy. Norman Mailer was quoted in 1971 as saying â€Å"Giving a camera to Diane Arbus is like putting a live grenade in the hands of a child. â€Å"